Web Design in 2010-2011 – Analysis

As we’re coming to the middle of this year, everyone is trying to analyze the recent trends in web designing and web development. However, in this article, we’ll see what web designers and developers are trying to utilize with the new features to create impressive designs. We will also try to look into the factors that are driving this change.

1. The days of static design visuals are dead
With the online technology that is available today, web designers are coding websites more creatively than using simple images and html/css. Clients have come to expect a higher level of functionality and interactivity as they visit more and more websites that utilize things like Ajax, and JavaScript. Whilst CSS3/HTML5 has started to step on the toes of JavaScript, JavaScript itself has started to inch into the territory of Flash. JavaScript has just finished a major revision of its specifications for the language. Once browser companies adopt these standards, web developers will be provided with more tools to improve their capabilities in creating web applications.

2. Grid-based designs, Mobile Designs, Retro Designs are gaining popularity as well.
But Grid based is used mostly in portfolios, product pages and big blogs; they almost never appear on corporate websites or in online shops. With the huge amount of data present, classifying information based on context rather than content will be paramount for companies which handle large amount of data (financial, social, etc).

3. Print Design influence
Traditional techniques from print design are increasingly being applied to the Web, be they layout techniques or rich versatile typography. Web Designers are taking layout and design inspiration from print. This includes lots of whitespace, large type,use of a grid and clear hierarchy of elements. The layouts of these websites often resemble those of print magazines or posters, with striking headlines, multi-column text, highlighted quotations, indented text, supporting imagery, side notes and footnotes.

4. Faster and better Web browsers
Google Chrome, Firefox, Safari, and Opera has offered more choices to web users. But, well, it is part of a web designer’s job to make sure that texts are easy and nice to read on all major browsers and platforms. With browser wars is in full force, Techniques for progressive enhancement are more commonplace than before, giving users of modern web browsers a better web experience than those who will not or cannot use them. This has surely drive competition in web designing.

5. Growth of community-oriented Platforms
In many ways, the growth of platforms such as Twitter and Facebook has led the web to be much more community-oriented. Along with these changes will come increased focus in getting information in real-time. Twitter is one of the examples that give immediate and breaking information on the sites. With more and more growth of such social media platforms and more people participating in the creation of information on the web, the way in which we obtain information has shift from being from a singular source, into a more community-created source.

6. Interactive Designs
Web designers of Web applications are paying significantly more attention to the way in which functionality is presented and are trying to improve the user experience with more interactive and responsive solutions. There’s a lot more emphasis now on site usability and creating sites that are minimalist in design and easy to navigate (perfect use of CSS and a grid based layout). Horizontal scroll bars have been out there for a decade, but today it feels that they are gaining a new context. The move to horizontal scroll bars is probably an attempt among some designers to provide a more distinct user experience. One way to make websites more responsive is through “keypress navigation,” which hasn’t been widely adopted so far. But lately we’ve observed more designs implementing this effectively. Web designers of Web applications are paying significantly more attention to the way in which functionality is presented and are trying to improve the user experience with more interactive and responsive solutions.

7. Slab Typefaces
These are relatively new as in the past logos and headers were smaller and more understated by web designers. However, combined with the trend toward larger headers, slab typefaces demand the reader to take notice.

8. Rich and strong Typography
It has played a major role in Web design for years now. Bold, strong, heavy headlines can effectively convey the purpose of an e-commerce website or portfolio, while subtler headings help structure content and improve legibility. Obviously, the big change we’re seeing today is richer, more versatile typography. Oversized logos on an equally oversized header and Footer. We’ve further noticed that Web designers are extending their font stacks, adding increasingly more fall-back fonts in case a specified font is not available.

9. Recent trends
like embossing, PNG transparency, rich user Interfaces, Font replacement, Huge Images, Modal boxes(A modal box is like the pop-up’s more sophisticated They serve as a user-friendly alternative to classic JavaScript windows), Media blocks, The magazine look, Carousels (slideshow navigations, in which the content rotates vertically or horizontally), Introduction blocks(place the most important message of the website right there and thus make sure that readers get the message as quickly as possible.) will continue to grow in this year.

10. More Personalization
As web designers look for more ways of attracting users and prospects to their websites and generating business online, personalization is emerging as an important component of managing the web experience for site visitors – and delivering business value. Be simple, invisible complexity, big and bold, art and creativity, bigger picture. Web Typography is going to reach some new heights in 2010-2011. JQuery, Mootools as well as CSS3 are evolving and reaching new levels of quality and ‘interactivity’. Everything seems to be moving forward to larger elements which focus the attention.

If you haven’t checked out CSS3 and HTML5 websites yet ( like http://www.12thi.com ), you should really look into it because they will change the way you design and code. You can take advantage of the new features to create cleaner and more efficient layout.

It is possible that we have missed some other great trends and factors. Why don’t you contribute some interesting information here? Please don’t hesitate to share it with us in comments.

Finding a Job in Columbus in Web Design and Development

Columbus, Ohio is a great city in which to get a start as a freelance web designer or web developer. Columbus is one of the leading technology cities in the US, being the home of such widely renowned technology companies as Accenture, AOL, and the Battelle Memorial Institute. There are also hundreds of small to medium sized web design and web development companies peppered throughout the greater Columbus area.

Being a Columbus freelance web designer can be achieved by telecommuting, so you do not have to live in downtown Columbus, but being close to the city to do the occasional face-to-face meeting is highly recommended. Some web design companies will not give you a job without meeting you and some web development services require a face to face meeting, which is much easier when all web designers and project members are involved. Columbus, Ohio is a great place to live, and has enough web design job opportunities that you will not need to pitch outside of the city. It makes sense to live there. Although freelancing website design may seem like a terrifying prospect, it is not too hard as long as you have the bravery to go out on your own, and the work ethic to stick to it.

Calling web design companies in Columbus is one of the best ways to begin getting web design jobs. Calling companies takes away the potential clients ability to ignore your presence. Emails are easily erased or forgotten and direct mailing gets lost in the shuffle of bills. Write down a short speech introducing you as a freelance web designer, asking whether the company you are calling works with freelancers regularly. Although some web design companies use freelancers, while others prefer to use an in house web design team, you will find a few web design companies in Columbus that will be interested in your services. The secret to success when cold calling companies in Columbus is doing so in numbers. How many jobs you get depend greatly on your pitch and your experience, but expect to get one out of ten. With there being so many web design companies in Columbus, one out of ten is still a large amount of potential website projects.

Setting up a toll free phone number and getting a fax number will help you land more web design projects also. Toll free numbers allow clients who are outside of your area code to reach you free of charge. Prospective web design clients will need the ability to send agreements and documentation to you via fax. You’re right in thinking that most documents can be sent by email, but it is guaranteed that you will run into an old school client that still faxes documents the old fashioned way.

Setup an auto-responder on your email. This will help land more web design jobs in Columbus because people who email you will automatically receive a response. This could be beneficial because you could setup the auto-responder to include sales copy or your resume or both. If you send out mailers or business cards or advertisements with your designated auto-responder email address and get a reply from someone at that email address, that person will automatically receive your resume and sales text.

After getting a website design job, it is important that you stipulate what is required of you and your client. Make sure to draw up a contract or agreement of some sort just so that you have everything down on paper. Include your fee, the work to be done, the time period the work should be completed in and when you expect to be paid and in what forms (credit card, company checks).

Have a look around on the Internet for web design and website development companies in Columbus and write down the ones you are interested in. The best way to find web development companies in Columbus is to Google them. Search for terms such as “Columbus web design” or “web development companies in Columbus, Ohio”. Some day you may just get their attention and become a successful freelancer!

How Do You Become a Web Designer? Do You Have What It Takes?

Web design can be an enjoyable and fulfilling experience. It’s a trade that combines technical skills with creative ability. If you feel comfortable with computer technology and you enjoy creating documents, web design can be a great way to combine the two interests.

That being said, it’s always overwhelming to consider learning a new skill. Before learning how to become a web designer, you should ask yourself, “Should I become a web designer?”

I’ve been learning web design since I was ten years old, in 1994. I now do a lot of web design for myself and for some small business clients. There have been plenty of pleasures, but also plenty of frustrations. If you’re considering becoming a web designer, there are some things you should keep in mind.

If you have a lot of time to devote to learning HTML, CSS, JavaScript and Photoshop, it’s possible to learn the basics in a couple of months. Be ready to spend some money on manuals, books, and applications.

No matter how you decide to learn web design and how you decide to enter the field, some people have better potential to become web designers than others.
When you’re programming, even if you’re using a simple language like HTML and using a helpful application like Dreamweaver, you’re going to encounter some frustrations. Sometimes, when I create an HTML document, I spend a lot more time making corrections and problem solving than doing fun stuff. Are you prepared to spend a lot of time testing and making little changes? No matter how you approach web design, tedium can’t be completely avoided. If you’re easily frustrated and discouraged, web design might not be for you.

Unless web design is going to be just a hobby for you, you will have clients you have to work with. Sometimes clients have a lot of specific expectations. Some clients have experience with web design themselves, but others may demand things without knowing the technical limitations involved. Before you start any project for clients, it’s best to have a thorough conversation with them about what they want and what they need. That can save you a lot of time. How would you like to spend weeks developing a website, only to discover that your client wants completely different fonts, colors, graphics, site organization and content? If you’re going to get into designing web pages for other people, you’re going to have to be ready to make a lot of compromises and take a lot of criticism. Are you ready for that?

Finally, ask yourself if you have the time and energy to promote yourself. If you want to be hired by a web design firm, in addition to learning skills and possibly obtaining certifications, you’ve also got to be ready to pound the pavement with your resume and portfolio. It might take you over a year to find a job. Be ready to attend a lot of job interviews, and possibly get a lot of rejections.

If you’re going to become a freelancer, like I am, you’ve really got to devote a lot of energy to self-promotion. Set up a website, preferably with your own domain. Be ready to spend some money on advertising. Spend a lot of time promoting your services with social media – Twitter, Facebook, Linked-In, and so on. Scan classified ads, particularly online classifieds. Print business cards and distribute them wherever you can. Use your connections and word-of-mouth to your advantage. Tell everyone you know that you’re a web designer, and maybe someone knows someone who could be your first client. Sometimes I spend more time promoting myself than I do actually doing the work itself.

If you’re ready to spend a little bit of money, do a lot of tedious work, take some criticism, and do a lot of self-promotion, then web design may be the field for you.

First, you’ve got to start the learning process. If you enjoy classroom instruction and having teachers, sign up for some web design and graphic design courses through your local community college. If you’d rather start learning on your own, buy some good books, look at the source codes of the web pages you visit, and go through some online tutorials. Even if you’re going to start learning web design in a school setting, be prepared to do a lot of learning in your free time, as well.

It’s important to learn HTML, especially HTML5. Learn Cascading Style Sheets (CSS), up to CSS3. JavaScript, possibly some server side scripting languages, and Flash are very useful, too. Don’t forget to learn how to use Photoshop. If you don’t have the money to buy Photoshop right away, start by downloading some free graphic design programs like Paint.Net and GIMP. You can learn some of the basics of graphic design that way, and possibly be better prepared when you finally buy the most recent version of Photoshop.

These days, people access the web in more ways than were ever possible before. When you’re web designing, you not only want to make your web pages work in multiple browsers, but also on multiple devices. Even basic cell phones can access the web today, not just smart phones such as BlackBerrys and iPhones. Even some video game playing devices like the Sony PSP and Nintendo DSi have web browsers. Web surfers could be using tiny screens or enormous screens. They could be using a variety of different browsers and versions of browsers. Users may have completely different plug-ins and fonts; Adobe Flash is a browser plug-in, for instance. When you’re learning web design, try surfing the web in as many ways as you can.

There are many helpful resources for learning web design online, and there are many helpful online tools for web designers, many of which I use.

The W3C is an excellent place to start. They’re the non-profit organization founded by Tim Berners-Lee, the man who started the World Wide Web. The W3C sets standards for HTML, XML and CSS. In addition to information about coding languages and standards, they have handy tools to validate your code.

HTML Goodies has a lot of excellent tutorials and articles.

I’ve learned a lot so far, but I’m always learning more, and I’ll always be a student of web design and media technology. As technology advances, things change. There’ll always be new programming languages and applications. Learning is a constant process.

Web design has been an engaging experience for me, and if you decide to get into it yourself, I hope you take it seriously and have a lot of fun.