10 Steps to Hiring the Best Web Designer Or Web Design Company For Your Business Website

You have been planning forever to get a website designer to work on your site. Your plans are clear and you have prepared your content. What next? How do you go about choosing the best web designer or web design company?

Step 1. Ask around. Ask friends, or similar companies who have hired a web designer in the past. Besides getting the contact numbers of the web designers, ask how it is to work with that person. Find out what happened during the design process and what they think of the designs submitted.

Step 2. Do your research for contact information. Use the internet or your phonebook to get the names and contact information of web design companies in your area. If you use the internet, have a peek of their past work. Then contact each and ask for a quotation.

Step 3. Look through the portfolio of the web design company you are choosing from. See if the designs are professional-looking, clean and easy to use.

Step 4. Look at the experience of the web designer or Web Design Company. How long has the person or company been in business? How many companies have they designed for?

Step 5. See if the designer or web design company is up to date with the newest trends in web marketing. Useful, profitable websites attract the correct traffic with search engine optimization and usability and by employing web 2.0 strategies such as social media marketing. Effective web sites take SEO and usability into serious consideration. See if your web designer has at least a basic knowledge of both. In order for your website to be successful you need to be able to implement a successful internet marketing campaign.

Step 6. Look at the web designer or web design company proposed turnaround time. Does it match the schedule of your company’s plans?

Step 7. Examine the web designer or web design company terms of service and website files ownership. See if you agree with the conditions set by the designer to work with you. See also the rights as to who owns the final output and what sizes. If this is not clear from the start, you just may be surprised to find that the work you commissioned is not yours and you may have to pay extra to get it.

Step 8. See what the web designer offers for after-design services. Will the designer help maintain your site or is the designer only expected to do the initial design?

Step 9. Talk to the designer. Is s/he easy to communicate with? You should be able to communicate with your web designer easily. You should be comfortable presenting problems that you want solved. Your web designer should be respectful and prompt. You should both be able to compromise on what will work best for the viewers, not necessarily your personal taste.

Step 10. Look for previous, happy clients. You may look through the designer’s website or blog and see if there are client testimonials. Note what they have to say about the designer. You may also try to call them (you may ask the contact number from the web designer) and ask for comments regarding the design process and final output.

Creative Web Design

By contracting a creative web design company to design your new website as opposed to a more traditional web company, you give yourself an unmeasurable edge over your competition in the eyes of your potential customers.

Traditional design companies focus on purely getting a site put together with relevant information, that functionally works. Enter Web 2.0 and more traditional marketing avenues venturing into the marketplace, and creative web design companies have come into the game.

By ‘creative web design’, I refer to websites which still have the functionality and relevant information consumers have come to expect, but have a huge focus on the aesthetic aspect, and use traditional marketing ‘wow factor’ to capture the users attention, and last longer in their mind than those of the competitor.

Picture a billboard with great graphic design and immaculate choice of imagery, compared with an ad on the side of the road simply with a name and number. While you may have chosen to look at both, the creative approach will prompt you, the audience, to remember the creative billboard.

Now picture two websites, side by side. One with a flash intro page, immediately showing a montage of images and grabbing y our attention; which leads into a visually beautiful website where every pixel is perfectly crafted into alignment. Next, a bland website showing you purely text and a basic navigation. The difference is so enormous it’s like comparing Black and White TV with a 3d Movie Theatre.

Through the use of the latest and greatest technology, a creative web design company will use Flash, jQuery, and HTML5 to visually engage the user; however this is where the pitfalls of a creative web design can come into play.

Many years ago, around the year 2000, many graphic design companies started to see an emergence in the marketplace for web services. Many of these companies had employees with a little web experience, enough to get by, and as such they began offering web services. What they didn’t understand was functionality, valid mark-up, cross-browser compatibility, or SEO – all things which a more traditional web design company would take into account.

While this would be classed as a creative web design company, often their creative web design’s wouldn’t be successfully converted from a design into code, and having mis-alignments in a design (especially cross-browser) became commonplace. Without experienced developers on-hand, many of these problems became overlooked, and many substandard creatively designed websites are still around today, with more and more being sent live on the world wide web every day.

For this reason, when looking to hire a creative web design company, you should always be sure to look into their operation, most reputable companies won’t mind you asking a few questions. In a creative web design company, the people building your site should be working as a team. The days of all-rounders are over, and when creativity is to be combined with functionality, it is essential to have a ‘designer’ as well as a ‘developer’ work on your project.

A designer is generally artistically minded, and may have worked as a graphic designer in the print world at some capacity. Thei r goal is to create a visually appealing design for your approval. This will be a static image of what your website is going to look like, as it is much faster to edit a graphic than to edit a coded website. Most creative web design agencies work in a similar fashion, as this allows for the complete artistic talent of the designer to be used, and complete use of the imagination of not only the designer, but also the client.

Once a design is approved, a developer steps in to convert this to a web format in standards compliant code. This may include implementation of a Content Management System (CMS), and generally involves some mild Search Engine Optimization (SEO) as well as cross-browser compatibility. Once this is done, your brand new creative web design is all ready for the World Wide Web.

You need to choose a creative web design company that can fulfil all of your needs from creating a website which suits your brand image and captivates the user, to something which will navigate easily, rank well on search engines, function the same across your entire user-base, and ultimately lead to more conversions in your market.

The main things to keep in mind when choosing a creative web design company are their design to implementation process, their cost, their portfolio, and ultimately the level of service you can expect. I am an online consultant, and can help you shoul d you have trouble finding an agency, or even if you would like me to help in assessing another agencies ability to meet your needs to come up with a creative web design that will fit your needs and help in squashing your competition.

Custom CMS Web Design Budget

Consider our expert custom CMS web design budget tips when asking for a quote on a new custom CMS website or the redesign of an existing site. A custom CMS content management system is a good choice to keep down future costs because you or a staff member may manage new site content without technical skills or paying each time for changes.

Web Design Price, Quality, and Value Compared

Our CMS Design Tip #1: Budget funds for as much quality as you can afford for the initial development and launch of your custom CMS web design.

Like any consumer product, paying more for quality that lasts provides value for money spent. This is true for a custom CMS web design, also. To establish a design budget our advice for analyzing web design prices may help you avoid the mistakes others make.

Value depends on quality, so an expensive price for a nice looking website could be misleading. A cheap price even though nice looking could be a mistake, also. If you look for the cheapest price and lack the technical skills to analyze quality, you may end up with a clunker that just doesn’t perform. Websites and knockoff consumer products can appear like the real deal until they fall apart.

A quick test of quality for any website is to validate the code, so Google the phrase “validate html” to locate the free W3C online tool. Check out a potential designer’s work by testing their design. If the site is in xhtml and complies to W3C without errors, that’s a good indicator the designer cares about quality. The next tip provides more advice for evaluating a CMS web designer.

Choices When Selecting a CMS Web Designer

Our CMS Design Tip #2: Evaluate your options for a source to create the custom CMS web design based on their quality and experience.

An amateur CMS web designer who states “I can do web design” is probably correct. Children 10 years old or younger at grade school level can design websites. Creating an attractive custom CMS web design may seem easy, yet creating a website that performs well attracting business and search engines is different.

Here are CMS web design service options to consider. The first 3 could be free except for the time needed to setup, manage, and update your website. The other web designer options involve cost.

1. Do It Yourself Web Design
2. Trust a Friend or Relative
3. Use a Free Standard Template
4. Purchase a Premium CMS Template
5. Hire a Freelance CMS Web Designer

If you lack experience, the first 4 options for free or nearly free web design involve climbing a steep learning curve to have a quality CMS website that performs well. With zero experience, it may take 200 or more hours just to research, evaluate, and select a good CMS software package, and then modify it to your unique look in preparation for installation and launch.

Hiring a freelance web designer may be the best choice, yet use due diligence to verify their quality and experience. Have them provide performance evidence for their website. Ask for links to customer CMS design projects that demonstrate quality and performance for their clients, too.

Inexperienced designers may exaggerate or overpromise. Many prefer to discuss what they will do for you without real evidence. This has been proven by catching the lies of firms begging for web design work as subcontractors, yet they cannot prove results for their site or their customers. If a person or company can truly provide a quality custom design solution that performs well, they will have evidence.

Another test is asking if the designer can create a custom CMS in xhtml in a tableless design with valid code to W3C with the ability to add new pages in plain text without learning advanced technical skills. A custom design meeting that sentence should display well now and on new computing inventions for years to come. You may want to ask for evidence that their designs are cross-browser compatible and will display well in all major browsers, too.

Plan Details of Your Site Launch and Growth

Our CMS Design Tip #3: Plan to add original quality content often to your new custom CMS web design to attract repeat visitors.

A website launch and forget it strategy cannot succeed unless your product or service is one-of-a-kind or extremely unique. If you have competition and a one-shot web design budget, your competitor may outperform your website by constantly adding fresh content that gives visitors a reason to return. That site traffic will include repeat shoppers and search engines eager to access that new content.

The purpose of a CMS content management system is the ability to add original quality content often. Before a single line of code is written, our advice is mapping out the site navigation of the initial launch, and pencil in future site growth. The navigation outline will allow you to envision where to add content in the future while keeping a logical site structure so visitors don’t get lost.

During the custom design planning phase, avoid the temptation of having just something or anything online like an under construction one-pager as a place holder. A more developed site with very general information is nearly as bad. Think of a brick and mortar store having a grand opening while half their shelves are empty. You need to make a positive first impression, so do not launch your until you have provided sufficient details of your product or service to convince visitors to consider you.

In summary when choosing a custom CMS web design, budget as much quality as you can afford, use due diligence in selecting your design team, and invest ongoing time or money for future development of your design. Online success of your website depends on planning ahead and implementing our “add original quality content often” strategy along with these custom CMS web design budget tips.